“There are real neuropsychological changes that occur when you get a gift,
even a ballpoint pen for God's sake.”
Dr. David Korn, Senior Vice-President, Association of American Medical Colleges
as quoted in Business Week.
The impressions consumers have of a company extend well beyond the product or service the firm provides.
Brand image is a mental image that reflects the way a brand is perceived, including all the identifying elements, the product or company personality, and the emotions and associations evoked in the consumer’s mind.